Social Media for the Introverted Blogger | Marketing on Social Media

Let’s be real: Being an introvert on the internet is exhausting.

Social media makes us feel like we have be “on” all the time. And as an ultra introvert myself, I get exhausted in no time.

I’m the kind of introvert that gets tired after going grocery shopping on a busy Saturday.

And if there’s anything I know to be true about being an introvert it’s that we all need different amounts of time to recharge and some of us have batteries that don’t stay charged for very long.

You can probably create content all day, right? But the second it’s time to get on social media to talk to people, you start to drain. Putting yourself out there in terms of marketing feels exhausting.

It’s easy to drive yourself to total burnout over the course of a week or two. But with a little understanding of your energy patterns and a commitment to yourself and your blog, you can find a way to market yourself online and protect your energy.

Related: Social Media 101: Social Media for Bloggers

Protect Your Energy by Setting Personal Boundaries

Protecting your energy is easier said than done. Especially with the shame that sometimes comes with being an introvert. It feels like you have to spend all of your time on social media to have any kind of internet business success. Not true. But there does feel like there is shame with the exhaustion, doesn’t it? 

Here’s the deal: You’ll never feel like you’re doing enough, so you need to figure out how to do what you can without making yourself feel like a dead battery that has to watch New Girl for 12 hours and eat Kraft mac and cheese to feel somewhat recharged.

Create Boundaries and a Schedule for yourself

Let’s focus on small, manageable chunks, okay? Some days you’ll feel up for more social media. Some days less. Follow the next few steps to nail down what you can do each day (not what you can’t) and build some sanity back in your life.

#1: Choose 1 (or 2) platforms to focus your energy on.

Start with 1. Any more is a total bonus.

#2: What is the absolute minimum amount of time that you’d like to spend marketing your blog on social media each day?

You might want to spend 60 minutes engaging on Instagram every day, but what is the amount that you’d feel okay with?

For me, I’d love to spend an hour or two every day totally focused on engaging with my audience on Instagram. But that’s not realistic, like, at all. So, my minimum is 15 minutes.

#3: Put this time on your calendar every day.

Let’s be real: If it’s on the schedule, it’s way more likely to get done.

I like to put this on my Google Calendar. It’s like my personal assistant that completely owns my time!

#4: Create a goal for this time. 

By creating a goal for the time, you go in with a plan of action instead of going in and mindlessly scrolling the whole time. The scrolling is what drains me most! Try these:

1. Do you want to engage with brands you’d like to work with in the future? 
2. Do you want to engage with your current followers?
3. Engage in hashtags to increase your visibility? Define the hashtag before you get on the platform.

Marketing on Social Media Example Schedule:

• Primary platform: Instagram
• Ideal Time: 60 minutes. Minimum amount of time: 15 minutes.
• On the calendar all days except Sunday
• Action Plan:
  • Monday: Engage with current followers and people who engage with my content.
  • Tuesday: Engage with potential brands
  • Wednesday: engage in niche hashtag 
  • Thursday: Engage with current followers and people who engage with my content.
  • Friday: Answer DMs first, then hashtags.
  • Saturday: Engage in niche hashtag
  • Sunday: Take a break!

A few more boundary ideas for marketing on social media:

#1: I find that recording things like Instagram Stories and other videos before I hop on the platform helps keep my energy calm and collected. Once recorded, you can go onto the platform and share the content with your community.

#2: Somedays even your minimum amount of time is going to feel like too much. It’s ok to take a day off here and there. It’s why I included a break day in my schedule above! The goal of creating this schedule is to help you put in the marketing time consistently and in line with your energy. You’re a better version of you when you feel charged and ready to go!

#3: Keep track of what you get done during your social media time. 15 minutes can feel like a miniscule amount of time, but it adds up. By tracking what you’re doing during this time you can start to see the major impact it has on your marketing!

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Did you create your schedule? I would love to see what you’re going to do. Share it below to inspire others!