7 Ways to Simplify your Blog Marketing Strategy

Marketing can feel downright overwhelming. And when you feel overwhelmed you might make marketing your blog more complicated than it needs to be. Let’s talk about 7 different ways you can simplify your blog marketing strategy.

Plan more than one day at a time

One of the easiest ways to simplify your marketing and waste less time in “panic and post” mode is to plan a little bit ahead.

Start by planning a week’s worth of posts at a time and get them written and scheduled out. This little bit of planning will help free up some much-needed creativity for blog posts and emails that you need to write during the week.

Even better? Plan a month in advance. Even if you are only deciding on the topic ahead of time this little bit of forward-thinking takes some of the guess work out of content sharing during the week.

Set Goals for your marketing

When you have clear goals and objectives for your marketing creating content becomes more straight forward.

For example, if you set a goal of growing your email list by 100 this month one of the objectives or tactics for achieving that goal could be to post about your lead magnet on Instagram stories every Thursday.

That objective tells you that Thursdays are lead magnet promo days. That’s a piece of content that you don’t have to think to hard to create because there is already a clear end goal.

Once you have goals and objectives in place, they inform and direct the actions you take in your business!

Recycle your content

This is a big one.

Why create brand new content for social media when you already did the thinking, writing and processing for a blog post?

Think about how your blog post could be reformatted for social media.

Could it be broken into a series over the course of a few days? Could you put it on IG stories or just put the whole blog into a Facebook post?

Just a few minutes of brainstorming could yield you a large library of content ideas for now and the future.

Focus on connecting with one person

I know you’ve probably heard this 100 times but it rings true for social media. Plus, it makes it easier to write!

When you have a clear and specific idea of the kind of person that your blog serves you can write specifically to that person.

Writing to a smaller audience can feel counterintuitive to the marketing process. Let’s look at the two statements: “I want to help moms.” and “I want to help pregnant and new moms implement self-care routines that help them feel whole while caring for a newborn.”

The first talks to a large, diverse group of women. But the second statement? It specifically talks to women that need help coping and adjusting to motherhood.

It’s a focus.

And when you write to that focus the moms that really need to hear what you have to say feel like you are working just for them. How special is that?

Think less, write more

I like to plan and strategize. It feels productive.

But you know what’s more productive? Actually doing the thing I planned and dropping the idea that whatever it is will be perfect.

Planning is good but if you don’t follow through with it the plan is just an idea.

And if you get nothing else out of reading this, know this: quantity creates quality. So, the more you write the better you’ll get. The more you plan and post on social media, the easier it will get.

Just get something out there.

You might also like: How to repurpose you rblog posts for social media

Batch it

There are a couple of ways you can approach batching content.

You could write a bunch of blog post outlines or collect all of your photos for Instagram into a neat grid for later.

Find the tasks that you can complete all at once and then lean into it.

I’ve never gone to a write something and thought, “Wow, I wish I hadn’t taken the time to outline this.”

Outsource it

The easiest way to simplify your blog marketing strategy? Outsource it. And I know this might not be an option for you right now. But, if and when you can outsource, do it.

And it doesn’t have to be a complete outsource either.

Whether you decide to have someone take charge of your social media accounts or you just have someone take photos of you instead of trying to do it yourself, outsourcing in any capacity is such a time saver in the long run.