1 Unexpected Tip for Reaching Your Ideal Blog Avatar

There are a lot of tips and tricks that people share about attracting your ideal blog avatar.

They ask you where the person lives or what their income level is.

What color is her hair? Is religion a crucial part of his identity? Where does she shop? What are they struggling with?

But there is one vital question that you’re missing out on.

And it’s holding you back from truly reaching your avatar.

Are you ready for it? I want you to ask yourself this:

“What is my avatar’s primary learning style?”

Why do learning styles matter in marketing?

Getting to know the learning styles of your avatar and your audience as a whole helps you serve them more effectively. It give you a clue into knowing how they experience the world.

Reaching them where they are, even using something small like learning styles, can help solidify your place in their brains as the expert. People associate expert status with those who teach them the most about a specific topic.

There are 4 main learning styles: audio, visual, reading/writing & physical. And most people learn using a combo of styles.

Guess what? You don’t need to stop blogging or make a drastic change to serve all of these folks. It’s actually much easier than you might think.

Let’s apply it to your blog.

You’re probably using photos, text and calls-to-action in most of your posts. Which means you’re appealing to the visual and the reading learning styles.

There are a couple of ways you can start rounding out your content for the audio learners. (The physical/experiential learners are a bit tougher.) Sure, you could create video versions of your blog post and place them inside the blog post.

But I’m a fan of making things as easy as possible. So, why not use the same info on your social media profiles? You already wrote the blog post, right?

Your avatar isn’t just hanging out on your blog and when you repurpose your content in other places you increase your chance of finding more of them.

Related: How to Repurpose Your Blog Content on Social Media

Creating content for your avatar’s learning style doesn’t have to make you crazy! By using your already existing blog content, you can create a well-rounded learning experience that is both beneficial to your avatar AND your marketing.

Still have questions? Ask me in the comments below or head over to Instagram and send me a DM. I’d love to hear from you!